Wine Industry - Global
Worldwide Wine Consumption Conundrum
I’m a man of science, of statistics and objective scrutinization. So when it comes to wine consumption statistics, I tend to take them to heart. In 2008, global wine consumption shrunk by almost 5%. This was predominantly due to reduced consumption in the ‘traditional’ wine producing regions.
However, it’s not all bad news as global [...]
Magic Marketing
It’s no wonder that, in its category, Roodeberg was elected ‘best red box of the year 2007’ and ‘best value for money’ in the Swedish market. Quite a feat since Roodeberg is the second most expensive in its category. It is without question that Roodeberg have used an aggressive marketing campaign in Sweden to attain [...]
For Profit or Pleasure… The Choice is Yours!
I’ve always considered the relationship between a vineyard and its produce as nothing but extraordinary. Vineyards are a fascinating junction between nature, the elements and chemistry, chemistry that we are fortunate enough to experience as wine. To any wine enthusiast, vineyards are central to the wine we love so much.
It should come as no surprise [...]
Swedish Wine Culture
Unfortunately, there’s not much of a ‘wine culture’ up here in Scandinavia. I’m continually frustrated when I search for wine tastings in Stockholm. Sure, one might find one or two during a month, but these tastings are generally dominated by over-priced French classics, and mostly attended by seniors.
‘It is in this market sector where the [...]
US Wine Market Presents Ripe Pickings!
To anyone involved in South Africa’s wine industry, it’s no mystery that the US presents a large untapped market of wine consumers. In these times of financial uncertainty, market share has become increasingly important. Everyone wants a piece of the proverbial pie… well, what’s left of it!
This is precisely why the US holds immense potential [...]
Box Wine Gets BIG in Sweden!
After many trips to the Swedish alcohol monopoly, Systembolaget, one tends to develop a routine. First I toss a few beers into my basket, then a trip to the ‘special orders’ counter where one can order wine that is not normally available in the catalogue. After which I spend most of my time wandering in [...]
The Upside to a Financial Crisis
It’s been well over a month since France’s largest wine industry equipment event was held in Bordeaux, and as we lurch into 2009 issues raised during the Vinitech Trade Show become increasingly relevant.
By now almost everyone on the planet is aware of the ever-present ‘financial crisis’, as it has been dubbed the world over. The [...]
