Magic Marketing
It’s no wonder that, in its category, Roodeberg was elected ‘best red box of the year 2007’ and ‘best value for money’ in the Swedish market. Quite a feat since Roodeberg is the second most expensive in its category. It is without question that Roodeberg have used an aggressive marketing campaign in Sweden to attain a healthy market share.
‘…that South African wine labels have a distinct advantage in the current economic climate, considering that South Africa offers quality wines at globally competitive price points.’
In today’s consumer market strategic marketing campaigns like these can give a brand the boost it needs to penetrate a market. It came as no surprise when I saw that Roodeberg was the sole sponsor of the South African Embassy’s recent Freedom Day cocktail evening at the World Trade Center in Stockholm. A guest list of dignitaries and the like all connected to South Africa in some way or another, provided Roodeberg with a definitive target market. Strategic marketing at it’s best.
However, as I have mentioned before, I believe that South African wine labels have a distinct advantage in the current economic climate, considering that South Africa offers quality wines at globally competitive price points. This, together with a bit of marketing, can surely go a long way to gain valuable market share.
I hope that after seeing the success of Roodeberg, it won’t be long before other South African wine labels follow suit. I’ll keep my eyes open… 
Cheers!
Brandon Marc
If you enjoyed this post, please consider to leave a comment or subscribe to the feed and get future articles delivered to your feed reader.
