SA Wine Exports on the Up
Brandon MarcThe bad news might raise eye-brows, but I find it always pleasing to report the good news. Today is no exception. Despite the international economic slowdown, South Africa’s wine export sales have exceeded all expectations. Wines of South Africa (WOSA) have reported that over 363 million litres have been sold abroad during 1 year ending July 2008. This represents a 27% increase on the previous 12 months.
The accomplishment is staggering considering that a target of 300 million litres a year was set to be achieved by 2010. The momentum of export sales seems to be continuing despite even tougher trading conditions. However, the weaker Rand surely has its part to play in South Africa’s recent wine export trends.
‘The momentum of export sales seems to be continuing despite even tougher trading conditions.’
Export volumes are already up 31% for the first 7 months of 2008, this thanks to the continued strength of export markets such as the UK, Sweden and Canada. But what I feel is most promising is the emergence of new markets in the developing world, such as south-east Asia and sub-Saharan Africa.
It is my opinion that world markets are starting to realise South Africa’s ability to produce quality wines without demanding excessive price tags… something that us locals have known forever ;) So, to the South African wine industry I say…
Cheers!
Brandon Marc
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Double cheers to that!