Steenberg: A Taste of Terroir
It was the day before I had to fly back to Sweden, but there was time for one last wine tasting… there’s always time
Since the release of Steenberg’s Magna Carta it has created much hype and media attention, mainly due to its relatively high price point of 364 ZAR per bottle. In South [...]
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My Wine Tastings
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Magic Marketing
It’s no wonder that, in its category, Roodeberg was elected ‘best red box of the year 2007’ and ‘best value for money’ in the Swedish market. Quite a feat since Roodeberg is the second most expensive in its category. It is without question that Roodeberg have used an aggressive marketing campaign in Sweden to attain [...]
