Sweden Big on Bag-in-Box
Over the years South Africa as a supplier of wine to Sweden has grown tremendously, and in recent times has become Sweden’s leading supplier. You might be surprised to know that 60% of all wine sold in Sweden is sold in Bag-in-Box (BiB) and other non-bottle format containers. This is part of the [...]
Magic Marketing
It’s no wonder that, in its category, Roodeberg was elected ‘best red box of the year 2007’ and ‘best value for money’ in the Swedish market. Quite a feat since Roodeberg is the second most expensive in its category. It is without question that Roodeberg have used an aggressive marketing campaign in Sweden to attain [...]
Box Wine Gets BIG in Sweden!
After many trips to the Swedish alcohol monopoly, Systembolaget, one tends to develop a routine. First I toss a few beers into my basket, then a trip to the ‘special orders’ counter where one can order wine that is not normally available in the catalogue. After which I spend most of my time wandering in [...]
