Magic Marketing
It’s no wonder that, in its category, Roodeberg was elected ‘best red box of the year 2007’ and ‘best value for money’ in the Swedish market. Quite a feat since Roodeberg is the second most expensive in its category. It is without question that Roodeberg have used an aggressive marketing campaign in Sweden to attain [...]
Swedish Wine Culture
Unfortunately, there’s not much of a ‘wine culture’ up here in Scandinavia. I’m continually frustrated when I search for wine tastings in Stockholm. Sure, one might find one or two during a month, but these tastings are generally dominated by over-priced French classics, and mostly attended by seniors.
‘It is in this market sector where the [...]
Box Wine Gets BIG in Sweden!
After many trips to the Swedish alcohol monopoly, Systembolaget, one tends to develop a routine. First I toss a few beers into my basket, then a trip to the ‘special orders’ counter where one can order wine that is not normally available in the catalogue. After which I spend most of my time wandering in [...]
Labels: Old World vs. New World
I don’t think it can be disputed that there is an apparent difference between wine label style when comparing New world and Old world wines… at least in most cases. I myself am a little mystified as to which I prefer and why.
‘We might not be drinking history, but there’s no reason why we shouldn’t [...]
