Times are Changing…

Posted by Brandon Marc

August 4, 2008

I think I was about 18 years of age when I fell in love… with wine of course. At the time it was a little unusual that, while in the company of my beer guzzling friends, I instead decided to enjoy a soft Merlot… albeit from a box.

“The commercialization of the wine industry was surely the driving force behind this shift, and has been perceived as bittersweet.”

For many years wine has been something for the old and decidedly well-heeled. But thankfully the wine industry has now embraced a revolution of young wine drinkers and infiltrated all economic classes. The commercialization of the wine industry was surely the driving force behind this shift, and has been perceived as bittersweet. Bitter, because some might argue that this commercialization process has ‘diluted’ many characteristic differences between certain wine varietals. And sweet, because now there are a wide variety of wines from all over the world available to the average person like you and me.

Ultimately, I support this transition in the wine industry and believe that innovation is the way forward. And in these exciting times, where technology and wine have become almost synonymous, I am most optimistic about the future of our wine industry.

Cheers!

Brandon Marc

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